Direct Download The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Hits: 67

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.
The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland-a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed-a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay-yes, pay-to see them.
Advance praise for The End of Advertising
"[Andrew] Essex's extended soliloquy on advertising's past, present, and future is informative and enjoyable."-Publishers Weekly
"A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain."-Adam Grant, New York Times bestselling author of Originals and Give and Take
"Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world."-Arianna Huffington
"In this dynamic little book, Essex challenges brands-even those of us who pride ourselves on thinking outside the box-to think bigger still. He's got me thinking."-Neil Blumenthal, co-founder of Warby Parker
"In this quick and compelling read, Essex presents a bracing view of a future that can't get here soon enough. The End of Advertising should be mandatory reading for anyone who wants to get a message across in this age of authenticity."-Alexis Ohanian, co-founder, Reddit
Buy Premium Account To Get Resumable Support & Max Speed

rapidgator_net:
nitroflare_com:
uploaded_net:

Links are Interchangeable - No Password




Related Posts
20 hours

 Date: 08/17/18 02:39   in : E-Books & Audio Books 

A Cultural History of Japanese Buddhism by William E. Deal, Brian RuppertEnglish | 2015 | ISBN: 1405167009 | 314 Pages | PDF | 18.2 MBA Cultural History of Japanese Buddhism offers a comprehensive, nuanced, and chronological account of the evolution of Buddhist religion in Japan from the sixth cent...

 

John Ryan, "Plants in Contemporary Poetry: Ecocriticism and the Botanical Imagination" 2017 | ISBN-10: 1138186287 | 256 pages | PDF | 1,5 MB Positioned within current ecocritical scholarship, this volume is the first book-length study of the representations of plants in contemporary Americ...

 

Ethics in Energy Medicine: Boundaries and Guidelines for Intuitive and Energetic Practices by Heidi LightEnglish | June 26th, 2018 | ISBN: 1623172500 | 144 Pages | EPUB | 0.89 MBThe first guidebook to discuss the full scope of the intuitive process and propose structures to keep practitioners and c...

 

The Pain Companion: Everyday Wisdom for Living With and Moving Beyond Chronic Pain by Sarah Anne ShockleyEnglish | May 10th, 2018 | ISBN: 1608685705 | 192 Pages | EPUB | 0.92 MBA Practical, Gentle, and Empathetic Approach to Pain Where do you turn when medication and medical treatments do no...

 

Colonialism, Culture, Whales: The Cetacean Quartet (Environmental Cultures) by Graham HugganEnglish | August 9, 2018 | ISBN: 1350010898 | EPUB | 152 pages | 1.1 MB Colonialism, Culture, Whales: The Cetacean Quartet explores how our attitudes to whales, whale hunting, and whale watching expos...

 

20 hours

 Date: 08/17/18 02:39   in : E-Books & Audio Books 

Eyewitness Travel Family Guide Italy by DK TravelEnglish | July 7th, 2018 | ISBN: 1465469001, 0241309212 | 424 Pages | EPUB | 502.76 MBA family-focused guidebook to Italy for traveling with children ages 4 to 12. * Each major sight is treated as a "hub" destination, around which to plan a da...

 

Create Your Own Religion: A How-To Book without Instructions by Daniele BolelliEnglish | April 1, 2013 | ISBN: 1938875028, ASIN: B00BIUUQH8 | AZW3 | 352 pages | 0.5 MB Create Your Own Religion is a call to arms-an open invitation to question all the values, beliefs, and worldviews that human...

 

20 hours

 Date: 08/17/18 02:39   in : E-Books & Audio Books 

Petite Treats: Adorably Delicious Versions of All Your Favorites from Scones, Donuts, and Cupcakes to Brownies, Cakes, and Pies by Morgan Greenseth, Christy Beaver2012 | ISBN: 1612431119 | ASIN: B00AHFAQR0 | English | 180 pages | PDF | 3 MB ADORABLY DELICIOUSThe collection of recipes in this...

 

20 hours

 Date: 08/17/18 02:39   in : E-Books & Audio Books 

Neo-Tories: The Revolt of British Conservatives against Democracy and Political Modernity (1929-1939) by Bernhard DietzEnglish | May 31, 2018 | ISBN: 1472570022 | EPUB | 328 pages | 2.2 MB The danger to British democracy in the interwar period came from a different source to that which has t...

 

20 hours

 Date: 08/17/18 02:39   in : E-Books & Audio Books 

Matt Haig, "Notes on a Nervous Planet"ISBN: 1786892677 | 2018 | EPUB | 320 pages | 2 MB The world is messing with our minds. Rates of stress and anxiety are rising. A fast, nervous planet is creating fast and nervous lives. We are more connected, yet feel more alone. And we are encouraged to...